Content marketing and copywriting service is an important stream of revenue for agencies. According to the Content Marketing Institute 2019 Agency Survey, more than 50% agencies report that half their revenue is in content marketing services.
But then, agencies face several challenges. Perhaps your agency faces them too. Here are some of the common challenges:
1. Making clients understand what content marketing is all about.
2. Getting the client to put customers, no their product/service, first.
3. Selling the benefits of ongoing, SEO-optimized content vis-a-vis campaign-based content.
If you are looking for some solid proof to convince clients to invest in content marketing, we’ve got you covered. Here are 5 stats that will do the talking for you.
Stat # 1: Content marketing delivers 3 times the results.
Paid search is generally sold as the most cost-effective way to generate business. However, a study by Kapost shows that content marketing offers lower up-front costs and more meaningful long-term benefits compared to paid search.
Stat # 2: Content marketing offers 3 times as many leads as outbound marketing while lowering costs by 62%.
You heard that right. Content marketing is cheaper and way better at generating leads than outbound marketing.
Stat # 3: Small businesses who blog consistently see 126% more lead growth compared to those who do not blog.
A stunning 77% of online users read blogs. Add to that the fact that small businesses with blogs see higher lead growth. Now that’s a point you can’t ignore.
Stat # 4: Content creation is the most effective SEO technique.
Regularly adding content to your blog can result in 434% more search engine-indexed pages as compared to business websites that do not publish any content.
Stat # 5: 61% of online consumers make a purchase after reading recommendations on a blog.
Content marketing helps build trust the way no other medium can. Building trust and credibility over time means consumers become loyal followers and listen to a brand’s voice.
Bottomline: Quality, consistent content marketing works!
Content marketing is the king of marketing! It’s compelling, efficient and persuasive in its own way. It can be cost-effective too, especially when you have the right content writing partner.
Feel free to share these statistics with your clients. Hope this helps with your efforts convincing them to invest in content marketing consistently.
At Quick Copywriting, we have been working with agencies for the past 10 years providing stellar content, consistently. Whether your client is a small business or a large enterprise, a retail store or offers a niche product, a plumber or a lawyer, we can provide stellar content at super-affordable prices.
Contact us today to discuss your content requirements.
Business blogging is an excellent way to build authority, establish credibility, build trust and boost your rankings in the search engines. Every agency knows that.
But what about your clients? Are you struggling to convince your clients about the importance of blogging regularly? We feel you.
Convincing clients to invest in business blogging isn’t always an easy pitch. Many business owners cannot see how consistently adding content to their site can drive traffic, leads and sales in their pipeline.
Often, clients are focused about the immediate impact on their bottom line, setting aside pennies for their marketing strategy.
Here are 3 things you could do right now to convince your clients to invest in business blogging.
1. Offer a Discount
Most small business owners have a tight budget. And the very thought of spending on content/blogging month after month can put them off. Why not offer them a discount?
Better yet, outsource your content and copywriting requirements to someone who can do a stellar job at super low prices. Like Quick Copywriting! (wink, wink!)
This allows you a good margin without charging your clients impractically high copywriting fees.
2. Offer to Help Make Things Easier
Business owners today know the importance of having a solid online presence. Yet, the law of inertia (yes, it’s a thing!) prevents them from taking any positive action. Perhaps they are worried about the lengthy brief they may have to fill out. Or they have no clue what sort of content they need. I say, step in and let your expertise come to their rescue.
Why not offer something that will make it easy for them to take the decision?
Here at Quick Copywriting, we offer to come up with topic ideas so you won’t have to. We offer the flexibility to work with what the client has. For example, if all they have is a keyword they want to rank for, that is all we need.
We take care of all the legwork so you won’t have to. You will receive a fully edited blog post ready to deliver to your client (or publish to their blog).
3. Offer a Freebie or a Bonus
People like bonuses and freebies. What’s more, they help build a positive emotion around your brand. And they make customers feel happy and appreciated. Send them a content calendar.
You can download our content calendar template here.
Offer a free analysis of one of their copy. (We’d be happy to do it for you, so you won’t have to). Easy, peasy right?!
What’s the Next Step for Your Agency?
I hope these ideas come handy convincing your clients to commission blogs and copy regularly.
If your agency needs help with writing blogs for your clients, partner with Quick Copywriting to provide engaging content consistently. All the blog posts are ghost written, which means all copyright transfers to the client. They claim 100% ownership.
Why not give our service a try? We offer quality content at unmatched prices. Feel free to up-sell them at a price you see fit.
We are happy to offer a NO-RISK trial. Simply send us the details of your first article and pay for it only if you are happy with the quality.
Click here to get started.
Search engine optimization or SEO is essential for driving traffic to your website. But it’s a complicated process especially when Google brings out changes to its algorithms.
So how do you write website copy that’s keyword rich without sounding spammy?
How do you write copy that doesn’t just get love from Google but also impresses readers?
Our website copywriting team has compiled some essential tips to help you write SEO-rich website copy.
Leave Clues for the Search Engines to Find
Search engines need something to understand the content of your website so they can index them appropriately in their directories.
The search engines primarily focus on words and not graphics to assess your website’s relevance. Words help them in identifying whether your website is relevant for a particular search query.
You must literally use words on every page on your website.
This is the only way to get indexed and improve your rankings on the search engine result pages (SERPs). These words act as clues that tell the search engines what your website is actually about and relevant to. These clues are known as keywords.
Pick the Right Keywords
It is important to target the right keywords lest your efforts would all go down the drain. Think about the words and phrases that come to mind when you think about your business.
Next, brainstorm the words your customers would use to search for the services you offer.
Now visit your competitors’ websites and look at the kind of words they are using. You could even use software such as Google AdWords Keyword Suggestion Tool or WordTracker to find the right keywords.
It is important to choose keywords that are relevant. For instance, if your website is about baby clothing, your website isn’t going to rank for those phrases if your site only talks about parenting tips.
If you are selling baby clothing, ensure your website copy targets this essential keyword “baby clothing”.
Incorporate Keywords in Your Copy
Now it’s time to get to the task. The trick is to use your keyword naturally in your website copy. It’s important to be subtle at keyword optimization to ensure you don’t distract or put off your readers.
Keep sentences short and ensure your copy is easy to read and understand.
Stay away from any “smart tricks”.
Avoid overstuffing your keyword. Don’t use your keywords where they don’t belong such as the comment tags.
These “tricks” will not only affect readability but will adversely affect your rankings.
Don’t Ignore LSI
The key reason you include keywords in your copy is to ensure search engines can identify your niche and assess your relevance to a search query. However, Google and all other search engines have become smarter when it comes to understanding content.
One of the factors Google considers when ranking is Latent Semantic Indexing (LSI) to understand what a page is about in addition to the user’s search phrase.
It looks for synonyms and related words. This means that you shouldn’t just optimize your copy for your primary keyword.
Let’s take the example of baby clothing further. If “baby clothing” is your target keyword, your LSI keywords could be baby needs, shoes, baby grooming and so on.
Take for instance this blog post. We are a copywriting service and since the topic for this article is, “How to Write Keyword-Rich Website Copy”, the relevant words that Google would recognize would include website, content, SEO, content marketing, SERP, search engine optimization, and so on.
The use of LSI keywords not only boosts the SEO of your page, it also enhances the readability. Using LSI keywords is way better than repeating your primary keyword repetitively.
In Conclusion
High rankings in the search engines will surely drive traffic to your site. However, getting to the top isn’t easy. It’s a complicated game. A professional SEO copywriting service can help you achieve your SEO goals smartly and effectively.
Need assistance writing keyword-rich website copy? Get in touch with Quick Copywriting today!