Content marketing and copywriting service is an important stream of revenue for agencies. According to the Content Marketing Institute 2019 Agency Survey, more than 50% agencies report that half their revenue is in content marketing services.
But then, agencies face several challenges. Perhaps your agency faces them too. Here are some of the common challenges:
1. Making clients understand what content marketing is all about.
2. Getting the client to put customers, no their product/service, first.
3. Selling the benefits of ongoing, SEO-optimized content vis-a-vis campaign-based content.
If you are looking for some solid proof to convince clients to invest in content marketing, we’ve got you covered. Here are 5 stats that will do the talking for you.
Stat # 1: Content marketing delivers 3 times the results.
Paid search is generally sold as the most cost-effective way to generate business. However, a study by Kapost shows that content marketing offers lower up-front costs and more meaningful long-term benefits compared to paid search.
Stat # 2: Content marketing offers 3 times as many leads as outbound marketing while lowering costs by 62%.
You heard that right. Content marketing is cheaper and way better at generating leads than outbound marketing.
Stat # 3: Small businesses who blog consistently see 126% more lead growth compared to those who do not blog.
A stunning 77% of online users read blogs. Add to that the fact that small businesses with blogs see higher lead growth. Now that’s a point you can’t ignore.
Stat # 4: Content creation is the most effective SEO technique.
Regularly adding content to your blog can result in 434% more search engine-indexed pages as compared to business websites that do not publish any content.
Stat # 5: 61% of online consumers make a purchase after reading recommendations on a blog.
Content marketing helps build trust the way no other medium can. Building trust and credibility over time means consumers become loyal followers and listen to a brand’s voice.
Bottomline: Quality, consistent content marketing works!
Content marketing is the king of marketing! It’s compelling, efficient and persuasive in its own way. It can be cost-effective too, especially when you have the right content writing partner.
Feel free to share these statistics with your clients. Hope this helps with your efforts convincing them to invest in content marketing consistently.
At Quick Copywriting, we have been working with agencies for the past 10 years providing stellar content, consistently. Whether your client is a small business or a large enterprise, a retail store or offers a niche product, a plumber or a lawyer, we can provide stellar content at super-affordable prices.
Contact us today to discuss your content requirements.